*One of the things I like about TPM is the style of humor employed by Josh Marshall. It's sort of a throwback to a more innocent time in that he rarely swears or relies on topical pop culture references. When he uses terms like "malarkey" and "bamboozlement" they have an automatic ring of authenticity, and they arrest the eye for a moment.
Today Josh and company seem to have gotten impatient with Obama's defense of his "lipstick on a pig" remark, in the face of McCain's phony outrage about it, even though McCain has repeatedly used the phrase himself (not to mention his own well documented public sexist insults of Chelsea Clinton, Janet Reno, his second wife, and others). So the TPM gang does its part to help the Obama campaign and other weak-kneed Democrats get over their defensiveness and "embrace the pig."
I think the logo is cute and devastating. And TPM even provides an example of how to employ the pig in a commercial. Very nice --- wicked, but not vicious. This is the kind of stuff that the "moderate undecided voter" can instantly understand. And the laughter at the end is a nice touch.
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