Introducing the failPad

*
In the previous comments thread, our prolific commenter "Anonymous" glibly predicted that the overhyped new Apple mobile media device would be "stupid." I could faintly imagine innovative possibilities for a highly portable multimedia touchscreen computer, but could not figure out how it could be successfully implemented. Forward-facing camera for videoconferencing and texting? Maybe cool, but cellular nets certainly don't have the bandwidth to support too much of that. Larger touch keyboard with tactile feedback (haptic) technology? Of interest to me, but I really can't see any advantage to a screen that you can't reach at least 3/5 of the way across with your thumbs, because laying the "pad" flat on a table would give the user a lousy viewing angle, and propping the screen up would give the user lousy typing ergonomics.

I felt that all the mockups were wrongheaded --- basically large iPhones with no apparent redeeming social value. Certainly the guy who sent engineers back to the lab a dozen times until they designed a MacBook trackpad with exactly the right texture would have obsessed over the ergonomics of the device, the hand feel, the effortless graspability, I thought.

Nope. Jobs's failPad is, in my opinion, astonishingly banal. The device appears to incorporate zero technical innovation and clumsy ergonomics. It offers no new essential, or even interesting, capabilities whatsoever (unless you think it's important to have a ridiculously high-def 10 in. display that you can hold up to your face with both hands while watching YouTube porns).

Apple didn't introduce a technology innovation today --- it unveiled a new business model for media content owners. I'd imagine that those giant media corporations --- which actually are people just like you and me, granted --- already have a mighty case of blue balls owing to several years of foreplay. These behemoths have gently been urging Apple (like a thousand tiny fingers) to market a stylish new widget that will seduce foolish young consumers into turning their media collections into a never-ending revenue stream for Time-Warner, Disney, General Electric, and all those other friendly folks who rent you content for your life so you don't have to provide your own.

When I read the description of the iPad today I'm sure I felt the same kind of bile rising as Ralphie did when he discovered that the Orphan Annie Secret Decoder Ring message was just a lousy commercial. Early Apple geek reaction to the failPad in blog comments threads has been pretty negative (about 2:1, in fact), which is uniformly unheard of after any new Apple rollout.

I may be wrong, but I'll bet anyone a beer that I'm not. I think the reason this new offering is so lame is that it wasn't really designed by Jobs and Jonathan Ives: it was developed for control-horny media conglomerates.